Re: GNOME 3.0 Roadmap - Promotion/Marketing

[Claus Schwarm <clschwarm googlemail com>]

Well, there's not much to say about it, really. My suggestions:

ad 1)

    "To promote the release of GNOME 3.0"

We simply lack the necessary tools to write anything more concrete.

ad 2)

    * write the release notes
    * write a press release
    * blog about the release
    * collect press reactions in http://delicious.com/ and tag them

This is basically what we managed to do for the last releases and
that's what we could say is feasible. We may add two points:

    * have a new web site design for wgo
    * make a few articles for GJ before the release

These seem to be feasible, too.


Best regards,
Claus


On Thu, Jun 18, 2009 at 4:19 AM, Paul Cutler<pcutler gnome org> wrote:
> Hi Marketing team!
>
> Lucas is looking for feedback by the 19th, which is in two days?
>
> Any comments or recommendations for our GNOME 3.0 goals for Marketing?
>
> Paul
>
> On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler <pcutler gnome org> wrote:
> > I'd love to hear the community's thoughts on Lucas' email.
> >
> > I would personally recommend for the objective:
> >
> > "To introduce existing GNOME users to GNOME 3.0, including it's features,
> > benefits and changes"
> >
> > Why "existing"?  I think we need to be aware of scope, and our first
> > mission should be to help users adjust to the change from 2.x to 3.0, and as
> > time goes on, build on that community to other target markets.
> >
> > Feedback?  Too narrow?  Suggestions and alternatives?
> >
> > Paul
> >
> > On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler <pcutler gnome org> wrote:
> > > Lucas, thanks for the email.
> > >
> > > I had been taking a slightly different approach, but I think we can
> > > figure it out.
> > >
> > > For the BoF Stormy and I are giving at GUADEC, my hope had been to be
> > > able to share out our plan with the community at that time based on
> > > discussions on the list.
> > >
> > > I sent the Brief out yesterday, and there are some things that need to be
> > > finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of
> > > mine, and Claus') for discussion, and next weekend I was going to send out a
> > > calendar of events and marketing vehicles built in an OOo spreadsheet that I
> > > was going to attach to lgo.
> > >
> > > In this calendar, it lays out a number of marketing activities, including
> > > (off the top of my head without looking at the doc):
> > >
> > > * Creating presentations for volunteers to give at conferences / LUGs
> > > (they have a base to start from)
> > > * Blog strategy (similar to FoG where we have a schedule of volunteers
> > > blogging once a week about FoG)
> > > * Press kit (we can send journalists information about our new product
> > > release)
> > > * Video campaign (This is an integral part of a marketing campaign I
> > > have)
> > > * Interviews (Make members of the GNOME community available for
> > > interviews with the press, provide speaking points)
> > >
> > > And a couple others.  All are zero cost.
> > >
> > > In the spread sheet, the column headers are weeks, and I was shading the
> > > cells with 3 colors, one for planning, development, and implementation.
> > > There are a number of marketing vehicles that we can deploy over time, as
> > > opposed to a "press release" which is released on a certain day and you're
> > > kind of done with.
> > >
> > > This is probably a much more complex answer to your question than you
> > > wanted.  The goal of the marketing brief sent out yesterday is to answer
> > > some of these questions.
> > >
> > > Paul
> > >
> > > On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha <lucasr gnome org> wrote:
> > > > Hi all,
> > > >
> > > > We're working on the roadmap for GNOME 3.0 now. The idea is to have a
> > > > more concrete set of goals for 3.0 and bring more clarity and
> > > > transparency to the 3.0 general plans. Instead of doing a current
> > > > per-module roadmapping process, we're trying to use a more topic-based
> > > > approach. One of topics I'm including on our roadmap is
> > > > "Promotion/Marketing".
> > > >
> > > > So, here's the information I'm looking for:
> > > >
> > > > 1. Summarize in one sentence/paragraph the goal(s) for
> > > > Promotion/Marketing in GNOME 3.0
> > > > 2. What are the goals for Promotion/Marketing in GNOME 3.0?
> > > >
> > > > Some general guidelines:
> > > >
> > > > - For 2, I'm expeting a simple bullet list;
> > > > - The items should be as concise and concrete as possible;
> > > > - Ideally, the goals listed here should have a good level of
> > > > feasibility. Try to avoid "blue sky" type of ideas with no people
> > > > actually backing them;
> > > > - Try to split those in two milestones: 2.28 and 2.30;
> > > > - It would be nice to have the roadmap by June 19.
> > > >
> > > > We can include the result of our discussions about GNOME Marketing
> > > > Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
> > > > website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
> > > > Suggestions? Anyway, I think it would be a good exercise for us to try
> > > > to come up with a concrete plan for 3.0. Who volunteers to organize
> > > > that?
> > > >
> > > > Let me know if you have any questions.
> > > >
> > > > Cheers!
> > > >
> > > > --lucasr
> > > >
> > > > [1] http://live.gnome.org/MarketingBrief2009
> > > > [2] http://live.gnome.org/ThreePointZero/Plan
> > > > [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
> > > > [4] http://www.gnome.org/friends/drive/
> > > > --
> > > > marketing-list mailing list
> > > > marketing-list gnome org
> > > > http://mail.gnome.org/mailman/listinfo/marketing-list
>
>
> --
> marketing-list mailing list
> marketing-list gnome org
> http://mail.gnome.org/mailman/listinfo/marketing-list