Social Media Metrics

[Stormy Peters <stormy gnome org>]

If anyone wanted to be our Social Media Guru, I thought this post had a good start of things we could measure to see how we are doing over time:

http://altitudebranding.com/2009/07/the-ultimate-community-management-faq/

• Our ratio of posts/mentions/discussions engaged vs. not, and how much time it takes to respond. In essence, how engaged and converstaional we are as a brand.
• The trending number of posts about and around our brand over a 30 day period (awareness and reach)
• Our share of conversation in social media, both within our industry and as compared to our competitors, and tracked over time
• The overall sentiment of posts about us, and the ratio of positive/negative/neutral (brand affinity)
• The volume of leads generated through social channels, and their conversion rate
• How many customer support issues are initiated (and resolved) through social networks
• The breakdown of types of posts about us: support, reviews, passing mentions, compliments, complaints, etc.
• Discussions, referrals, and mentions that come from different segments of our community: customers, prospects, specific events, etc.
• How our website traffic from social content converts and behaves

FYI, there are four of us that identica/twitter for GNOME. If you have other forms of social media that you'd like to see GNOME do, feel free to suggest them!

Stormy