Re: Marketing, GNOME 3.0 and subteams



For GNOME Journal, we do.  I've published a proposed release cycle
draft here:  http://mail.gnome.org/archives/gnome-journal-list/2009-April/msg00008.html
 (I'm working as our release coordinator for GJ).

I need to update it, Claus had some really good feedback, especially
lengthening the time for the call for articles.

We use this page on lgo once we have confirmation from the authors:

http://live.gnome.org/GnomeJournal/ArticleSubmissionQueue

I will update that page this week to match the release cycle proposal as well.

Paul

On Mon, Apr 27, 2009 at 11:37 AM, Stormy Peters <stormy gnome org> wrote:
That's great.

Do you have a content/article schedule?

Is there a way we can share the content early with journalists so perhaps
they could write articles that point at it?

Stormy

On Mon, Apr 27, 2009 at 10:33 AM, Sriram Ramkrishna <sri ramkrishna me>
wrote:

GNOME Journal is doing a series of articles on various parts of GNOME 3.0
includeing gnome-zeigist, gnome-shell and so forth.  If you want to do
marketing I highly suggest we use the Journal for articles.  Morever, I want
to start doing some kind of content sharing agreement with red hat magazine
and others so that they can publish our articles to a larger audience.  As
well, we want them translated for print magazines.  This is how we can get
our message far and wide.

We want to build anticipation, and we want to woo developers first so that
they can create apps that are 3.0 ready.

sri

On Mon, Apr 27, 2009 at 8:41 AM, Stormy Peters <stormy gnome org> wrote:


On Mon, Apr 27, 2009 at 9:37 AM, Alex Hudson <home alexhudson com> wrote:

Stormy Peters wrote:

+ Identify our target audience(s). Do we want to communicate with
existing GNOME users, all free desktop users, or try to reach out to
non-free-desktop users? (I think we can safely leave communicating with
developers up to the developers themselves.)
+ Identify our key messages. What's new/interesting/cool about GNOME
3.0. Who will it benefit? How?

I'd like to proffer an observation on the above two points: part of what
people are talking about being cool about GNOME 3.0 is the developer
platform being streamlined and modernized. Although we want to evangelise
the benefits, the most powerful message wouldn't be GNOME saying that stuff
(we would, wouldn't we?) but having a series of other projects saying that.

If there was an early marketing campaign toward developers expounding
the virtues of the new platform, and the stuff you can do with it, by the
time we get around to release maybe we could have the results of that to
show as well - either independent apps talking up GNOME 3, or in-house dev
teams saying nice things, that kind of thing. As a concrete example, with
Firefox being Gtk-bound already, are there examples where the GNOME
integration story there could be improved and/or new GNOME 3 hotness added
to Firefox? I realise there may be better examples which conflict less with
GNOME (=epi), but it would be pretty cool to point users at new stuff in
Firefox which GNOME 3 enables. Other examples: why not Wordpress, Noserub,
etc., and similar services? How is the integration with web stuff going to
work? Can we say cool things about the likes of Dropbox for GNOME 3? (I care
less for the non-free stuff personally, but it appears to be pretty
popular).

Perhaps the timescales are too short here, but I think it would be
really cool if we could have others echo our messages, which in many ways
might mean talking to developers and telling them about what's happening in
GNOME world....

Very good point. Perhaps our job is to align all the marketing messages
that other projects will say about GNOME 3.0 and so it makes sense to reach
out to developers.

We are also best at talking to developers, so we could build on our
strengths ...

Stormy


Cheers,

Alex.
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marketing-list gnome org
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marketing-list gnome org
http://mail.gnome.org/mailman/listinfo/marketing-list




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marketing-list gnome org
http://mail.gnome.org/mailman/listinfo/marketing-list





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