Re: Logo/image guidelines

[Sri Ramkrishna <sri aracnet com>]

I like this idea.  It's very hip and would be a good part of the press
kit.

sri

On Thu, 2005-07-07 at 13:42 -0400, Owen Williams wrote:
> On Thu, 2005-07-07 at 18:42 +0200, Murray Cumming wrote:
>
> > Or, it would be nice if people provided links to examples of corporate
> > brand guidelines.
> >  
>
> When the company I worked for got a new "visual identity", we were given
> a package that contained the following elements:
>
> A style guide, covering:
> * Elements: logo, associated color scheme, typography (how to use our
> official fonts)
> * Applications: business card, letterhead, envelope, mailing label, fax
> cover sheet, website
>
> And a CD, with logo elements for:
> * broadcast (we're a production company): .ai and .pct
> * computer icon: jpg (a bad choice I think)
> * eps/illustrator: eps black and white, ai, and eps color
> * jpeg: black and white, and color
> * used in templates: a couple eps's for the images used in some word
> templates
>
> Aside from the logo, we were also given a standard font and Word
> templates for the above documents.
>
> This package makes it easy to whip up a document that looks like
> everything else we make.
>
> Owen Williams
-- 
Sri Ramkrishna <sri aracnet com>