[gnome-women] Google Adwords & Women Outreach

[Stormy Peters <stormy gnome org>]

Hi GNOME Women,

I'm setting up our Google Grants account. We have free AdWords money to spend. How about a campaign targetting Women Outreach program? (Thanks to Paul Cutler for suggesting this!)

What we need is an ad and then an idea of who we are targetting, what they are searching for and what keywords we want to target.

Ad format is:

Title: 25 characters

Line1: 35 characters

Line2: 35 characters

Line3: 35 characters

Here's what I'm thinking but I could use some help.

Ad groups would be: (We can also have more than one ad per group and compare effectiveness.)

1. Women looking for a job

Ad: (I think there were some good points from before about what type of ads work best ...)

Join the GNOME Community

Help make a free desktop accessible 

to everyone. Join the Women's 

SummerOutreach Program.

Keywords:

software intern

software internship

free software job

open source job

develop free software

develop open source

summer job software

Landing page:

http://projects.gnome.org/outreach/women/ (Or should we have a different one.)

2. Developers and users who might support the group

Ad:

Support women in GNOME!

Encourage more women to develop

free software. Mentor or donate to the

Women's Summer Outreach Program!

Keywords:

(Not quite sure about this. What do we think users and developers will be searching on?)

guadec

GNOME 3

free software movement

women free software

women gnome

girls free software

women open source

girls open source

Landing page:

http://projects.gnome.org/outreach/women/

Thoughts? Ideas?

Stormy