Re: Marketing Marketing

[Tiffany Yau <twtyau gmail com>]

I'm a particular fan of 'engagement,' as I think it encourages active user contribution and community building more than the other terms. I second Juanjo with 'communications' in terms of moving towards a phrase that suggests two-way communication, but I find it a weaker invitation to participate/call to action.

I feel that promotions, along with marketing and advocacy, imply the team presenting their packaged version and doesn't connote the opportunity for user influence that 'engagement' does. 
I also understand the reservation about 'engagement,' but I feel that it's used often enough in this context with an emphasis on the involvement/captivation aspects without expectations of long-term commitment, but that might be a cultural assumption of mine.

My two cents,
Tiffany Yau

OPW Marketing/Engagement/Communications/Promotions/Outreach/Advocacy Intern

On Thu, Jun 6, 2013 at 11:13 PM, Juanjo Marin <juanj marin juntadeandalucia es> wrote:

El 06/06/13 21:35, Allan Day escribió:

> Hi all,
>
> "Marketing" is associated with corporations, and is done by marketing
> professionals. I've often felt that the term isn't a good fit for what
> we do in GNOME, and I suspect that it puts some people off
> contributing.
>
> We discussed this during the recent hackfest, and it seems that
> there's support for changing "GNOME Marketing" to a different term.
> Ideas that we discussed include "promotion",  "outreach",
> "engagement" and "advocacy".
>
> What do people think of this? Do you have a preference for the name?
>

I would like to add "communication" to the pool :-) . Usually Marketing
is mainly an one way direction communication channel, just providing
information of what GNOME is doing.

I think we need to improve the communication channels in the opposite
directions, mainly for encouraging participation in the community of
average users. We lack of community management, I think we should try
some baby steps in this area.


Cheers,

   -- Juanjo Marin

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