Re: marketing hackfest?



Karen Sandler <karen gnome org> wrote:
As per Tobi's email, we should consider again whether to organize a
marketing hackfest! Shaun has suggested co-locating with the docs
sprint
in Cincinatti June 17-19.
...
What do people think? Would it be workable this time and if so would
having it in June make sense?

I'm definitely interested in attending a marketing hackfest. That
said, I am busy and my primary responsibility is design, so I'd want
to be confident that the event would be an effective use of time. Do
you (or anybody else) have any ideas for what we would work on?

I think there are a lot of things we could work on, but one big thing we
want to do is to better articulate why GNOME and free software generally
is so important. Also, our marketing materials site is old and seriously
out of date so on the more mundane side, combing through those materials,
reorganizing them and figuring out if there's anything new that we need
would probably be very useful.

With the resources that we have for marketing, there's a danger that
planning discussions would remain just that - discussions. We've been
down this road before; we all want to do more, but there are limits,
and I think we should be realistic. So I have a strong preference for
doing work at the hackfest rather than planning.

As for things that we could work on, there are a number of priority
areas for me:

 * Marketing materials - we could use the opportunity to move our
existing content over to OwnCloud and fill in any blanks
 * Updating the brand guidelines and move them to a restricted
location (this would include elaborating them to cover things like
visual style, colour schemes, etc)
 * Writing a GNOME mission statement

For some of these items, particularly the last one, we will need more
expertise than the marketing team has. If we are going to tackle these
tasks - and I think that a hackfest would be a good opportunity to do
so - we should think about getting other people to the event, either
from the GNOME community and/or specialists who can help us to
articulate our message.

(And if we do want to get other members of the community involved, New
York might be a better location.)

Allan


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