Re: Brand Guidelines Update

[Allan Day <allanpday gmail com>]

On Fri, 2011-04-29 at 15:13 -0500, Brian Cameron wrote:
> Allan:
> 
> > The question seems to be what the most appropriate place for this
> > content is. Can the specification of our logo usage sit on the same page
> > as a potentially looser set of branding guidelines and still perform its
> > legal function?
> 
> Sounds like a question for legal-list gnome org.
> 
> > Another question: does the specification of how our logo should be used
> > have to be named 'branding guidelines', or can we move this material to
> > another page? Could the current content be moved to
> > http://live.gnome.org/LogoGuidelines, for instance?
> 
> No, it does not need to be named "Branding Guidelines".  It would be
> okay to call them "Trademark Guidelines".  As I have said before, it
> would be best to move the legal information off the Wiki entirely to
> the fgo website where it would be more official and less subject to
> random edits that might negatively affect GNOME's legal positions.
> Perhaps somewhere like a subpage of here:
> 
>    http://foundation.gnome.org/licensing/
> 
> But, it has been years since anyone has really loved the fgo website.
> It cries with neglect, really.  Perhaps if it only had some of those
> cute little animals, a kite, or a tree...
> 
> If we do this, then some of our trademark forms would need to be
> updated to point to the new website, but that would be sensible to
> do and pretty easy for me to take care of.
> 
> Anyway, if we move the trademark legal information from its current
> Wiki location, then I recommend moving it to the fgo website instead of
> moving it to another Wiki location, then moving to fgo later.  I would
> prefer to not have to update the marketing forms more than once.
> 
> > 'Branding guidelines' does seem to be the appropriate title for the
> > material I want to produce.
> 
> Perhaps, but it probably involves some work and coordination to move
> the legal content of that page somewhere more sensible.  If the
> Marketing team wants to use this Wiki page, then perhaps we could
> give the fgo website some love and address these concerns?
> 
> Or, if you want to discuss with the legal team how to organize the
> legal and marketing information on the same page, you can; but I'd
> think this would really involve more work.
> 
> Brian

I've contact the legal team to see what the best way forward is.

In the meantime, I've dialed back the brand guidelines [1] to their
previous state and moved the new material to a new page [2] where it can
be developed in isolation.

Best,

Allan

[1] https://live.gnome.org/BrandGuidelines
[2] https://live.gnome.org/BrandGuidelines/DraftAdditions
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