Re: Questions about FoG and campaigns

[Paul Cutler <pcutler gnome org>]

Hi Og,

Thanks for starting the thread.

A little background - at the two marketing hackfests last year we
spend a lot of time talking about fundraising. One of the goals behind
two campaigns a year was to tie them to GNOME releases (when we're
getting a lot of press) and we didn't want to be out there a lot
asking for donations.  We were hoping to have targeted campaigns with
specific goals that would help people feel like they were a part of
something.  We originally planned on one fundraising campaign to raise
funds for all of GNOME and one campaign a year with a theme, such as
the sysadmin hiring last year.

What do others think?  These ideas aren't set in stone, but the key is
to have the marketing team participate so we're getting the word out
via the website, blog posts, microblogging, etc.  (Which is the big
concern I have with the banner being up right now - we don't have any
support for it going on).

I look forward to hearing others thoughts.

Paul

On Wed, Jan 26, 2011 at 9:26 AM, Og Maciel <ogmaciel gnome org> wrote:
> Hi guys,
>
> I wanted to ask about your opinions on how we currently coordinate our
> campaigns. Paul and I have discussed this a bit on irc and I believe
> that we need to discuss about how we want to handle it going forward.
>
> From what I understood, being the marketing newbie, we currently have
> 2 recurring annual campaigns: one for the end of the year which
> usually ends at the end of the Xmas/New Year festivities and another
> one with a more specific goal, such as paying for hardware, hackfests,
> etc. Due to some delays in getting all the web site components in
> place for the "end of year" campaign of 2010, there was no clear start
> and end delimiters set and that campaign is still active though nobody
> really spelled out that it was a "end of the year" campaign. In other
> words, whoever goes to our FoG page won't know that we're still doing
> a "end of year" campaign.
>
> I wanted to discuss about how many campaigns do we want to do this
> year and if we want to turn the specific campaign into something that
> can vary (i.e. A11Y campaigns, Hardware campaigns, etc)? Also, what do
> we do with the current campaign? Do we want to end it? The goal was to
> get 400 new subscribers but we've only managed to get 30.\
>
> Sooo, going forward:
>
> * Do we want to change the current number of campaigns per year?
> * If so, do we vary the theme for the second campaign?
> * what are the dates we should be holding them?
> * Should we kill off the current one?
>
> Thanks in advance,
> --
> Og B. Maciel
> GNOME Foundation Board of Directors
>
> omaciel foresightlinux org
> ogmaciel gnome org
>
> GPG Keys: D5CFC202
>
> http://www.ogmaciel.com (en_US)
> http://blog.ogmaciel.com (pt_BR)
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