Re: Doodle Meeting! Re: New Friends of GNOME campaign with LWN!

[Stormy Peters <stormy gnome org>]

We will meet Tuesday at 3am UTC. I realize this is not a good time for anyone in Europe but it worked the best for the people that filled out the poll.

See you there! (IRC: irc.gnome.org, #marketing)

Stormy

On Thu, Oct 7, 2010 at 3:38 PM, Stormy Peters <stormy gnome org> wrote:

I think a good way to kick this off would be with an IRC meeting to discuss some of the details.

If you are interested, please indicate what times would work well for you:

http://www.doodle.com/gadqfyrte69adi6a

(Note that there are *3* days so please scroll all the way to the right and fill in all the times.)

Best,

Stormy

On Wed, Sep 22, 2010 at 11:36 AM, Stormy Peters <stormy gnome org> wrote:

Hi GNOME Marketing team,

LWN and the GNOME Foundation have partnered to support the GNOME project!  Every Friend of GNOME monthly subscriber will receive a subscription to LWN.net as part of their subscription. (For all subscribers that give $10+/month.)

So it's time for a new Friends of GNOME campaign! This one is to show how great our community is - by focusing on our supporters instead of the dollars.

In order to take advantage of our agreement with LWN, I'd love to see us do something big for a subscriber campaign. Here are some initial thoughts I have. We'll need everyone's help to make it happen, so your thoughts on what parts are most interesting or important would be great.

* Campaign time frame: October - Dec 31st

* Goal: Number of subscribers (how many do we want our goal to be? 500?)

* Perks: LWN subscription!, tshirt - we could do a new tshirt with LWN on it too

* Target: technical users (not GNOME developers) - 95% of our current subscribers give money because they can't contribute code

* Slogan?

* I think it would also be good to give people a way to track the people the refer (through word of mouth or their blog or whatever) and give out some sort of recognition or prize to people that recruit the most people.

To do:

* Find a way to track referrals.

* Develop slogan/ad campaigns.

* Design ads (Need specs for LWN ads.)

* Modify the ruler (subscribers instead of $s) 

* Design new tshirt if we want a new one. 

* Design swag for people who referred the most people.

* Place ruler on gnome.org and Planet GNOME.

* Place ads on Google Adwords, LWN, blogs.

* Send an email to all existing subscribers offering them an LWN subscription.

* Add a yearly subscription option (This is especially important for those that live in places with really high Paypal fees.)

Thoughts? Ideas? Would you be willing to help?

Stormy