Spreading the press release/release announcement and collecting press coverage



Hi all,

We need to improve how we push out announcements like the announcement
of the release - while we're waiting for a nice CRM which lets us
mass-mail all the journalists we know, we need to do it by hand.

For each journalist that you know, you might want to drop them a
friendly note saying that 2.16 is out and pointing them to the release
notes. If they get the announcement 2 or 3 times, no harm - really,
they're not going to get bothered by 2 or 3 personal notes from
acquaintances. If they get the *same* email 2 or 3 times, they will get
annoyed, though - please avoid using stock emails. Ask them about their
kids while you're at it, or how that big old shaggy dog they used to
have that scared the bejesus out of you is getting on.

If you don't know any journalists, get out your computer magazines, look
at the by-lines, see if there's an email address for the geeky
journalist type, and drop him a friendly mail. Since you don't know if
he has kids, avoid that subject. A quick "I read your column, liked your
article on X, and thought you might like to know that GNOME released a
new version yesterday. There's more info here:
http://www.gnome.org/start/2.16";. And when you've met the shaggy dog,
you can talk about that next time.

Oh - and please mail me and/or the list with the people you mail, since
I would like to centralise all this info at some stage.

When we do get press coverage, can you all use the tag "gnome216" if you
are tagging it in del.icio.us, please? This way we can build a full list
of articles in all languages on the web about the release. Again, this
will be a database of information for some young bright spark with some
time who would like to analyse all the reviews and slashdot comments
later on, and make some concrete suggestions based on those comments and
reviews to the appropriate developer/mailing list. Let's get that
feedback loop working for the next release.

Cheers,
Dave.

-- 
David Neary
bolsh gnome org




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