Re: The 3 minute pitch
- From: Dave Neary <dneary free fr>
- To: Luis Villa <luis villa gmail com>
- Cc: marketing list <marketing-list gnome org>
- Subject: Re: The 3 minute pitch
- Date: Mon, 23 May 2005 19:01:53 +0200
Hi,
Luis Villa a écrit :
Note that even at places like LWE no one really cares about Freedom.
It is sad, but true. Usability and Free (as in beer) go a lot farther.
Freedom as in freedom from vendor lock-in, and freedom of choice tend to
go down well (at least here). Freedom as in "I can look under the hood
and tinker" goes down about as well as the same argument does at car
dealerships with 80 year old women.
In terms of economy, there's a really great argument about where money
goes, but explaining it in a clear way isn't easy.
The TCO argument (claims that free software is more expensive than
Windows) holds some water - at least, it's plausible enough that people
believe it, and we need to address it.
RoI for free software deployments tends to measure itself in years (at
least in studies I've heard about, reports have been of higher IT costs
in the short term for training, lost productivity and migration costs,
falling sharply after 2 to 3 years).
But even if you're looking at a higher investment in the short term, you
need to look at where the money goes.
If you pay the Windows and Office tax, you're sending your euros and
dollars to Dublin and Redmond. If you move to free software, you're
spoiled for choice for local consultancies, training companies,
knowledgeable and competent graduates. Your money is going straight into
the local economy. Extramadura even hired some graduates to maintain
Guadalinex, which is giving directly skills and money to the local economy.
You can end up very quickly as a government breeding your own local
centers of excellence in software - as we're seeing in Spain, India,
Brazil, Chile. And that money goes to encouraging IT in your country,
encouraging new companies, giving graduates an alternative to moving to
Europe or the US.
Cheers,
Dave.
--
David Neary
bolsh gimp org
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