Re: Publishing press releases in other languages than english

[David Neary <dneary free fr>]

Hi,

Leslie Proctor wrote:
> Literally - thousands of dollars for each release.

I suspect it's cheaper in France. Plus, Mandrake have offered us a 
helping hand in the past, perhaps they would be prepared to push a 
couple of locally relevant releases a year for us.

> The best strategy is to localize and then do
> individual e-mails to appropriate press contacts in
> each country.  That's more effective (and a lot
> cheaper!) than putting a release out on multiple
> wires.

Agreed, this sounds sane. As I said, we have a team in place which can 
localise things like this in a day if they're on a time limit, and we 
have a short collection of press contacts which has started to build up 
in specialised press (although someone still needs to take ownership of 
that and collate the addresses, push information and so on).

Cheers,
Dave.

--
Dave Neary
bolsh gimp org
Lyon, France