Re: real marketing or just catchy slogans?



hi,

Am Mittwoch, den 14.12.2005, 21:41 -0300 schrieb Santiago Roza:
> On 12/14/05, Thilo Pfennig <tpfennig gmail com> wrote:
> > If we do not want
> > that, why do we considering working with a GNOME brand?
> 
> because the fact that we're not an end user final product doesn't mean
> we're not a product at all, or a brand.

> > So, what are we really discussing here? Marketing a non-existing
> > product? Sounds strange to me! :-)
> 
> i repeat: the fact that we're not an end user final product doesn't
> mean we're not a product at all.

i second that. there are other markets around then just "business to
customer" (B2C). there's also a business to business market (B2B) - or
do all the companies suddenly build their production plants entirely on
their own instead of buying them? ;-)

of course we should also try to establish pull marketing, so the
customer himself asks the distributor for the product (=gnome) and not
the other way round.

my two cents.

cheers,
andre

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