Re: Slogans & visuals revisited

[Claus Schwarm <c schwarm gmx net>]

On Tue, 7 Dec 2004 18:25:11 +0100
David Neary <dneary free fr> wrote:

> Hi,
> 
> Claus Schwarm wrote:
> > > Do people even think this would be useful?
> > 
> > I think, brainstorming is nice to generate ideas, but less useful
> > for making decisions. Oh, and which IRC channel will be used?
> 
> How about #marketing? It doesn't exist, so it should be pretty
> empty :)
> 

Hm, sounds resonable. ;)


> > I also like to suggest two additional poster "styles" althougth I'm
> > not a gimp wizard, and they are not as good as Sebastian's.
> 
> I really like the slogan "GNOME. My desktop of choice." Really
> excellent. I like the other "Who says..." one less - not sure
> why, it just doesn't sound right (the first thing I thought after
> reading it was "no-one does", but perhaps I'm being naive).
> 

I think the correct expression is "sarcastic".  :)

No problem. When I hear advertising texts such as "This product has
been scientifically tested!", I usually repy: "Yeah, and found to be
insufficient."

However, as long as the upper slogan is something about Freedom, it
should fit to the intended effect for draft [2].

Um, and btw, lots of people don't mind about their freedom when it comes
to computing. Even today, I beleive that Microsoft could double their
prices without fearing much losses in sales.

However, this might be another line of reasoning. Sort of: "Don't you
fear to have no choice, anymore." or "Your company faces competition
every day. Why not your desktop vendor?"


> > However, one disadvantage is the price: Last time I looked, it was
> > $60 but they restructered their website afterwards so I'm not sure
> > if that's still the case.
> 
> If the desired effect is a pensive person in a landscape
> situation, I am sure that we can lay our hands on such an image . 
> 

Basically, it's three elements: outdoors for freedom, laptop for
computing, and the "thoughtful" or "thinking" expression on the face.

The last enables us to put content into it, not just freedom but other
advantages. For example, "No viruses anymore since I switched.",
"Looking back, switching was really easy.", etc. Well, the sentences are
obviously not perfect, but you get the point. :)

Now, we need somebody with a camera and a (girl-)friend...  :)


> > The second disadvantage is that I had to 'hack' a little bit to get
> > the logo in. Maybe someone else got a better idea.
> 
> I really liked the logo bit, actually :)
> 
> > I wanted to show these drafts, because I think images/pictures
> > matter more than slogans, or detailed discriptions about technical
> > advantages.
> 
> I think the two matter equally ;) Good visuals with bad text will
> ruin a poster.
> 

Yes, sure. To clarify: IMHO, slogans are often hard to judge without
surrounding images. For example, there once was an slogan about "Doing a
tiger in your tank", or something similar. I'm not sure about the
translation.

Well, the slogan sounds quite lame for gasoline but with the
additional photo it was one of the most successful advertising
campaigns.

Another example is "Come to where the flavour is. Come to Marlboro
country." Slogan sounds lame on his own, but with the pictures it is one
of the most successful campaigns.

Testing of our potential slogans might thus be nice.

Regards, 


Claus