GNOME.org
 

Re: [gnome-women] Google Adwords & Women Outreach

I got the ad format slightly wrong.

Title: 25 characters
Line1: 35 characters
Line2: 35 characters
Line3: URL

I quickly changed them to this but could use suggestions: (URL actually goes to http://projects.gnome.org/outreach/women. I could replace outreach with women.)

Join the GNOME Community
Make software for kids and people
with disabilities. Intern with us.
http://projects.gnome.org/outreach/

Support Women in GNOME
Encourage more women to develop
free software. Mentor or donate to
http://projects.gnome.org/outreach

On Sun, Jan 24, 2010 at 1:25 PM, Stormy Peters <stormy gnome org> wrote:
Hi GNOME Women,

I'm setting up our Google Grants account. We have free AdWords money to spend. How about a campaign targetting Women Outreach program? (Thanks to Paul Cutler for suggesting this!)

What we need is an ad and then an idea of who we are targetting, what they are searching for and what keywords we want to target.

Ad format is:
Title: 25 characters
Line1: 35 characters
Line2: 35 characters
Line3: 35 characters

Here's what I'm thinking but I could use some help.

Ad groups would be: (We can also have more than one ad per group and compare effectiveness.)

1. Women looking for a job
Ad: (I think there were some good points from before about what type of ads work best ...)
Join the GNOME Community
Help make a free desktop accessible 
to everyone. Join the Women's 
SummerOutreach Program.

Keywords:
software intern
software internship
free software job
open source job
develop free software
develop open source
summer job software

Landing page:
http://projects.gnome.org/outreach/women/ (Or should we have a different one.)

2. Developers and users who might support the group
Ad:
Support women in GNOME!
Encourage more women to develop
free software. Mentor or donate to the
Women's Summer Outreach Program!

Keywords:
(Not quite sure about this. What do we think users and developers will be searching on?)
guadec
GNOME 3
free software movement
women free software
women gnome
girls free software
women open source
girls open source

Landing page:

Thoughts? Ideas?

Stormy


[Date Prev][Date Next]   [Thread Prev][Thread Next]   [Thread Index] [Date Index] [Author Index]