I'd like to raise two suggestions here.
1) I have the feeling that people would feel more welcome to donate if
they could see how much money was already donated for this cause/how
many people have already contributed. So, if Foundation could expose
this info would be awesome for attracting more donations.
But what can Foundation do if the amount raised is less than this?
Does Foundation have goals/clear idea about how to proceed if we can
just raise 40K USD? Clear goals, even if Foundation doesn't raise the
necessary amount is, IMHO, also that would help for attracting more
donations.