Re: [Evolution-hackers] branding

[William Jon McCann <mccannwj pha jhu edu>]

Hi Bryan,

First, thanks for the references.

Bryan Clark wrote:
> On Wed, 2004-03-31 at 14:01 -0500, William Jon McCann wrote:
> ...
> > Changes might include:
> >  - "Ximian Evolution" -> "Evolution"
>
> There has been discussion on this in particular. [1]
>
> I would recommend something like this:
>
> The Application Name:
>
> 	Ximian Evolution Groupware
>
> The Generic Name:
>
> 	Groupware Suite
>
> As "Evolution" is just branding and we are really looking for names that
> describe the tasks the application handles.  Like Epiphany getting the
> name "Web Browser".  

For menus I prefer using separate items, as Seth suggests:
http://mail.gnome.org/archives/desktop-devel-list/2002-September/msg00524.html.

However, that was written before Evolution was to become *the* mail, 
calendar, task, contact application for GNOME.  So in this case the 
Evolution branding could be dropped.

The bigger issue, in my opinion, is the use of Ximian, Novell, or other 
corporate branding.  I don't think GNOME is the right place for such 
marketing.  I don't think we want to see RedHat, Sun, IBM, Netscape, 
etc. logos either.

I'm not even sure it is legal to distribute and use Ximian / Novell 
logos and trademarks.

Cheers,
Jon