Re: How we can improve our fundraising efforts

[Karen Sandler <karen gnome org>]

On 2014-06-16 16:25, Tobias Mueller wrote:
> Hi.
>
> I've compiled a list of email addresses of donors of the last 365 days.
> I suggest writing an email to those donors, thanking them for their 
> support,
> inviting them to GUADEC, telling them what we've done so far.
>
> Any volunteer for drafting such an email?

This is a great idea! The text can be pretty short. Here's a possible 
draft, please improve and correct:

Dear GNOME supporter,

Thank you so much for your financial support of GNOME in the past year. 
We wanted to check in with you and let you know that your money has made 
a big difference in helping the GNOME Foundation run and support our 
community in their efforts to make GNOME great.

To point out some highlights from the past year:

* We held our first ever West Coast Hackfest
* GNOME.Asia in Beijing was very successful (with FIXME attendees and 
FIXME speakers)
* We released GNOME 3.12 (check out the cool video FIXME link)
* We cheered as Allan Day won the award for best individual contributor 
for the UK Open Source Awards, and our accessibility team received an 
honorable mention for the Chris Nicol prize.
* We gained two new advisory board members (thanks, Private Internet 
Access and Linux Foundation!)
* We hosted Pitivi's fundraising campaign (there's still time to donate! 
FIXME link)

We've also banded together to deal with the administrative crisis caused 
by the success of our popular Outreach Program for Women (we're still 
working on it but are in much better shape).

We hope you will consider coming to Strasbourg and joining the fun as we 
get together for GUADEC 2014 on July 26-August 1. We'll be talking about 
and working on a lot of exciting things. And we'd love to have you 
there.

> FWIW: Allan and I were thinking about writing the donors of the last 3
> months or
> so in order to thank them for enabling us to have a great event in 
> China. Maybe
> with some photos of people that we sponsored to go and some reports.
> By now, I think it's a bit too late, but maybe someone else doesn't
> and wants to
> get it done.

I think at this point lumping that in with this email makes the most 
sense. But we should do these quarterly :)

karen


> Cheers,
> Tobi
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