Re: Are there some community/marketing indicators defined?

[J. Félix Ontañón <fontanon emergya es>]

El día 8 de septiembre de 2011 12:24, Luc Pionchon
<pionchon luc gmail com> escribió:
> Hello Félix,
>
> 2011/9/8 J. Félix Ontañón <fontanon emergya es>
> > El día 8 de septiembre de 2011 10:22, Allan Day <allanpday gmail com>
> > escribió:
> > > Hi Félix,
> > >
> > > 2011/9/8 J. Félix Ontañón <fontanon emergya es>:
> > > > Hi Marketing Team!
> > > >
> > > > I've been diving into live.gnome.org (up again! it's a good thing!)
> > > > looking for some indicators, kpi, metrics or something related the way
> > > > you measure the success of the activities the marketing team does and
> > > > how they help to achieve the objectives.
> >
> >
> > That's because many communities have an activity roadmap based on
> > objectives and i'm just figuring out the best practices measuring the
> > success, for my own use.
> > The point is that neither the Ubuntu Community nor the Open Knowledge
> > Foundation, same for Gnome, seems to have it.
>
>
> It would be certainly interesting to have methods to measure success, and to
> clarify what "success" means for the community.

Of course, I think this is a starting point for a marketing plan: to
define goals clearly so the achievement of them would lead to
"success".
What i've found related with gnome-marketing goals are spread between
the key activities[1] and the target markets[2], being the key
activities something like goals and the target markets as the "place"
to apply the activities, result of the segmentation study[3],  in the
quest for the success,

[1] https://live.gnome.org/GnomeMarketing/#Key_activities
[2] https://live.gnome.org/GnomeMarketing/TargetMarkets

> Could you point us at a few communities that you feel most relevant?

The point is that I started with some big and consolidated communities
as GNOME, Ubuntu and OKFN and I found nothing.

> Would you be motivated to help developing such methods for GNOME?

Wow! it would be amazing. I'm not a real expert in market research but
i've some ideas about it and about digital strategy.
Do you really think it worths the effort?

> Also I feel it would be really great if you post again in this list to share
> your findings and when you have identified interesting and best practices!

Sure.

-- 
J. Félix Ontañón Carmona