Re: Campaign Proposal





On Tue, 2010-02-16 at 21:27 +0000, Nelson Marques wrote:


Hi all,

In attachment there is a proposal for a new campaign and it's goals. To
unravel this a bit, it aims to position GNOME brand as an ecological
supporting brand alongside with some things we can do to promote this.

Another aspect interesting is that through this campaign we are also
trying to mobilize new artists to cooperate with GNOME Project.

There are other concerns, and this campaign was designed to be a generic
campaign that would allow other campaigns to brew from this one, mainly
to support GNOME through art.

I am proposing with this campaign the following:

1. Give names to GNOME Releases based on endangered species which share
strong points with the main features of GNOME. This is appealing to
users and at some point allows the usage of a more catchy name for every
release, thus we promote a social responsible cause and broaden our
contributors to a new standard, including organizations which promote
several endangered species through the donation of art and media such as
high resolution pictures, movies, etc.
This is also a great opportunity to advocate the usage of Free
Standards.

2. Support the existing GNOME artistic community through the
availability of donated media.

3. Stimulate Open Desktop standard through following up campaigns and
"call for help" campaigns that are aimed to introducing GNOME to more
people and thus increase our artists.

4. Provide grounds that can improve the concept people have around
GNOME, and earn more muscle.



I would deeply like that everyone could advance with suggestions for
this campaign and place in personal comments so I can work to make it an
attractive campaign and take it from paper into implementation.

Despite I don't need help to make this happen, as I am willing to offer
my time to gather for support between other organizations, to work in
the wiki campaign page, and whatever is necessary, I would like to have
someone that can speak in the name of GNOME Foundation to follow this so
that it complies with the vision behind GNOME.

 Please flame at will...

 Nelson


 The SOS Lynx (http://www.soslynx.com) has confirmed support if we
advance with this campaign through the donation of high resolution
images and videos about the lynx.

 This is a great thing I suppose. During this thread it was mentioned
the issue of the Lynx being a big cat and Apple using big cats (from a
marketing point of view, I would favor the Lynx for starting up,
specially because of Apple, but I understand the concerns, and this is
not compared to label a distribution as Temujin (Genghis Kahn, the
Impaler). I'm also working on Red Wolfes and Spyder Monkeys until
someone comes up with further suggestions, this not set on stone and can
be changed).

 I would request from the list that someone who has good communication
channel with the developers to point me or eventually report to the list
the strongest points of the GNOME 3.0, like security, flexibility, etc
and the technology behind them, so we can establish a parallelism with
the species focused for that release. 
 We can most likely create a release video sharing this parallelism. I
can find someone to create such video (professional, working on pro
bono) if I get a script/guidelines of what we need to focus for the
release.

 I'm also working on a final revision of the document supplied without
grammar errors and more objective/insightful so we can file it for later
consult if needed.

 And from this point on (doesn't affect final revision of the document,
as it will keep the same issues), I'm waiting for a go.

 If this "GO" arrives, I'll need access to write a Wiki page for the
"Save the Wildlife" Campaign. If someone can provide me a contact of
someone who can represent the GNOME Artists community so we can start
working on the depot for submited materials would be great.
 
 Anything else, feel free to share.

 Nelson.

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