Re: On breaking the woohoo barrier...thoughts on how GNOME can get great

[Paul Cooper <pgc openadvantage org>]

Hi,

----- Santiago Roza <santiago roza thymbra com> wrote:
> On 7/17/06, Havoc Pennington <hp redhat com> wrote:
[snip]
> that's also a marketing angle: marketing is not just selling stuff. 
> i
> suggest you read my rant :P in this same list, if you feel like:
> http://mail.gnome.org/archives/marketing-list/2005-December/msg00057.html
>
>
> > The goal should not be "get people to use Linux" but to provide
> benefits
> > to people.
>
> providing benefits is an important goal, but not the only one from a
> marketing point of view.  you have to find out what they really want,
> give it to them, and then communicate it properly.

At the risk provoking a further rant, I suggest having a look at the latest SuitWatch from Doc Searls,

http://lists.ssc.com/pipermail/suitwatch/attachments/20060720/b35fd219/attachment.cc

wherein amongst other things Doc questions whether traditional marketing is viable any more. I'm lucky enough 
to be going the tutorial he's giving at OSCON - I'll do my best to take notes, post them on my blog and share 
here if people are interested.

Paul

> --
> Santiago Roza
> Proyecto Tiny ERP Argentina
> Departamento I+D - Thymbra
> santiago roza thymbra com
> -- 
> marketing-list mailing list
> marketing-list gnome org
> http://mail.gnome.org/mailman/listinfo/marketing-list


-- 
Paul Cooper                    |  Tel: 0121 634 1620
Assistant Director             |  Fax: 0121 634 1630
OpenAdvantage                  |  http://www.openadvantage.org