Re: Getting some marketing love going..

[Sri Ramkrishna <sri aracnet com>]

I'll volunteeer putting a "Success Story" in the wiki so we can track
them.  Later on we could create a brochure out of some of things we've
gleaned.  Switch campaign is a good idea provided we decide what will
motivate a person to switch.


David, I didn't see the message you addressed to me for some reason.
But you asked what I would use the extra volunteers for.

In our previous discussions we started out with a target audience on who
we wanted to market and decided that college level audience is our
primary target with professionals after that.  So, with that goal in
mind we want to be able to come up with some kind of content that will
address that crowd.  To wit:

* Brochures to target that demigraphic
  * graphics/design
  * quality writing
* setting up a presence
  * Demo day
  * Linux livecd giveaway
  * conference booth

The call for volunteers is simply to get more heads to help in that.
I'm fairly confident that I can find all manner of tasks that can keep
volunteers busy.

sri




On Tue, 2004-11-09 at 07:03 -0500, Ken VanDine wrote:
> I would love to see more of these success stories.  I have always had
> the vision of something like a "switch" campaign.  So, if we could
> actually do interviews of some of these actual success stories that
> would hit a big punch.  Compared to the "other" switch campaign that
> focused on end users, if we did the same with large enterprise....
> that is huge.
>
> Thanks,
> --Ken
>
>
> Dave Neary wrote: 
> > Hi Sri,
> >
> >
> > Quoting Sri Ramkrishna <sri aracnet com>:
> >
> >   
> > > Well having been sick, I haven't been able to come through on the
> > > calendar stuff as of yet.  :/
> > >     
> >
> > Good to see you back :)
> >
> >   
> > > I was also thinking of doing some pimping in gnome-love to get more
> > > people know about marketing list. That might help a lot in getting some
> > > more active participants especially in other countries we want to
> > > outreach.  While we want to grow the developer base, we also want to get
> > > people who have skills in art, music, and other things.
> > >     
> >
> > Without trying to be negative, what would we get these new people to do? Do we
> > have some market research plan that we can put into action now, or are we
> > simply deciding which markets are interested in GNOME based on current usage,
> > and working on strategies to consolidate those markets?
> >
> > Looking at http://live.gnome.org/MarketingTeam_2fActionItems - and by the way, I
> > want to say that the people who have been feeding the Wiki on this have been
> > doing a great job - there are 3 action points there which could be done easily
> > by gnome-lovers.
> >
> > The first is compiling that list of existing GNOME deployments. I only found out
> > last week that there are 400,000 GNOME desktops in Brazil. Success stories like
> > that add another angle to the figures thatw ere cited on Linux websites of
> > 4/2/1 with 60% KDE, 30% GNOME, 10% others - none of those websites would ever
> > be targetting the kinds of markets where GNOME is having its biggest successes
> > (JDS in Ireland and China, GNOME in Andalucia, Munich, Brazil and others). This
> > should also include a list of local GNOME User Groups or Foundations, I believe
> > that there are 5 or 6 of those now.
> >
> > The second is GNOME articles - articles about every aspect of GNOME as it
> > relates to typical usage would be great.
> >
> > The third is website updates, but I'm not sure what is involved in that...
> >
> > How does that sound?
> >
> > Cheers,
> > Dave.
> >
> > --
> > Dave Neary
> > Lyon, France
> >