Re: Of interest -- [Fwd: Fwd: Bloglines - Blinkx Blinkx!]

This is pretty much my vision too. I'd just like to point out to make it
work we need to index MS Word and all the other Word Processing document



> -------- Forwarded Message --------
> Om Malik on Broadband
>   Broadband, VoIP, Convergence and digital lifestyles at 6 megabits per
> second
>   Updated: Thu, 17 Jun 2004 07:48 PM
>   Blinkx Blinkx!
>   In Digital LifeStyles
>   Almost five years ago, I met with two fresh-faced boys called Larry
> and Sergey. They had just launched this little search engine thing
> called Google, and had stopped by at the offices of Since
> then, they have of course become stars, and their search engine has
> replaced â??godâ?? in the popular lexicon. Even in the early days, I had
> been blown away by the sheer simplicity of their search engine, which
> hid massive complexity behind the veneer of a clean almost empty home
> page. I had a tingling sensation, when I saw Google and thought to
> myself â?? â??well this shit is going to be huge.â?? I said so in my
> article,
> How Google Is That!
> I got the same tingling sensation today, when I met with a little known
> search engine, no scratch that, search agent company called BlinkX.
> BlinkX co-founder Kathy Rittweger stopped by at our offices and demoed
> her little product. It is a actually a very simple piece of software
> which you download and install on your desktop. There is a web browser
> version as well!
> While Google is all about keyword search, BlinkX is all about
> contextual search. Let me explain. Say you are reading through a big
> Microsoft Word document, on I donâ??t know European Union policies on
> data transfer, the BlinkX bar at the top of the page, will retrieve
> relevant news item links with brief summaries (only visible when a
> mouse moves over the link) and other important links. At the bottom of
> the results a tiny â??adâ?? which is in a color different from the
> results,
> so that you always know it is a paid advertisement. The software
> basically reads the entire document and builds a contextual link
> database on the fly.
>   It can do the same for a web page you are reading. For instance, if
> you were reading my piece on Cisco buying Procket, you would get links
> to all relevant news articles on the web, and links to Cisco and
> Procket homepages. However, the fun begins when you open the client
> software (which sits in the system tray.) It has a simple entry window.
> Lets say you put Napa and Sonoma County. It searches and brings back
> the web for news, Amazon for books, websites of relevance, e-commerce
> links and but more importantly any documents, emails etc related to
> that subject on your desktop.
> They are also planning to add a special results section for weblogs â??
> where relevant information from millions of weblogs will be sifted and
> displayed. The softwareâ??s broadband version also has something called a
> visualizer tool, which basically builds and displays 3D links and puts
> a visual context to the information. Very very cool! â??We want the
> search engine technology to be completely invisible,â?? Kathy says. (She
> used to work at Firefly!) I used it for a few minutes, and already it
> makes sense to me. I am sure by end of the day tomorrow I will be
> completely addicted.
>   Combining desktop and Internet search in an easy to use manner is
> being described as the next big thing. Well I saw the future, today and
> it is BlinkX. They are already ahead of what Microsoft or Ask Jeeves or
> Google or anyone else has right now. Now lets talk about the company.
> It has ten employees, has $2 million in angel funding, and has a
> business plan, which is based on ads-and-search. How very 1999! I think
> that is the only thing I found wrong with the whole presentation â?? lack
> of business model!
>   Comments
> Thu, 17 Jun 2004 03:40 PM
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