Re: Revisiting rewards for the FoG campaigns

From: Tobias Mueller <tobiasmue gnome org>
To: Juanjo Marín <juanjomarin96 yahoo es>
Cc: marketing-list <marketing-list gnome org>
Subject: Re: Revisiting rewards for the FoG campaigns
Date: Fri, 25 Jan 2013 12:37:45 +0100

Hola! :)

On 10.12.2012 23:26, Juanjo Marín wrote:
> Well, I think that the percentage of each category in the previous FoG is good to know in order to evaluate if we must change the categories. Also, if possible, the aritmethic mean of each category can help 
I have attached the donations for the years, 2010-2011 and 2012.
The data is a bit unclean in the sense that there are more donations
which are not tracked, i.e. some money went directly to a11y, some
payments came by cheque which are not respected here. And for 2012, the
December was not in the CSV file with the raw data. So probably the
busiest month is not counted in the data, that I provide here, either.

It took me already so long to get you this data and I don't have time to
make it look nice, i.e. provide statistics. But the data is sufficient
to create those, I hope.

Also attached is data about the origin of the donations, in percent. Not
every country is there. Only those who contributed more than 0.5% should
be listed.

We see that the majority of our donations comes from Europe, probably
from people having a bank (and paypal) account in EUR rather than USD.
We, however, accept money in USD via paypal only. In order to optimise
our costs, we should look into how to receive money in EUR. It should be
straight forward to make the Paypal donations arrive in EUR if the donor
has a EUR account.

Cheers,
  Tobi

Canada,5.59477
Italy,3.37285
Czech Republic,1.27881
France,8.54561
Ireland,0.623417
Norway,2.04609
Israel,0.831223
Australia,2.60557
Germany,7.49699
Spain,5.8208
Ukraine,0.559477
Netherlands,2.17397
Denmark,2.92527
Poland,1.24683
Finland,2.01732
United States,14.353
Sweden,2.76542
Switzerland,2.06527
Russia,4.07619
Brazil,5.14719
India,1.52498
United Kingdom,8.32182
Austria,4.29679
Japan,4.77953

Country,Relative Donation Level in percent
Canada,3.73412
Italy,2.87414
Czech Republic,1.25508
Lithuania,0.546917
Luxembourg,0.905242
France,6.6573
Ireland,0.653849
Norway,1.01463
Australia,2.23482
Germany,6.59506
Chile,0.597837
Belgium,1.18813
Poland,2.01982
Spain,5.87762
Netherlands,1.83877
Denmark,4.42437
Finland,1.9425
United States,28.5315
Sweden,2.09714
Switzerland,2.4517
Russia,0.95239
Brazil,6.57243
India,1.14098
United Kingdom,6.47248
Austria,0.695905
Japan,0.924101

Canada,5.59477
Europe,61.7973
Israel,0.831223
Australia,2.60557
United States,14.353
Japan,4.77953
Brazil,5.14719
India,1.52498

Canada,3.73412
Europe,52.6187
Australia,2.23482
Chile,0.597837
United States,28.5315
Brazil,6.57243
India,1.14098
Japan,0.924101

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