I've came up with an alternative for the Friends of GNOME button. I've
got it running on one of my own websites. You can see the result here.
http://test.hightechstartups.nl/friends/
I feel this is a bit too much diversion for the front page. It was designed
with the primary goal of pushing people to donate, and I don't want to drift
away from this too much.
A link beneath the link to "List of previous donors" should probably be
enough.
I'm afraid that if we put a link below "List of previous donors"
nobody will notice it and I believe it's key to get many people to put
a badge on their site. I also agree with you that currently my
proposal is a bit noisy and could distract too much. Especially the
HTML code distracts. What about this version
http://gnome.haitsma.org/friends/
Both the button and the hyperlink link to the pages with the badges