Re: The "What is GNOME?" Answer
- From: Claus Schwarm <c schwarm gmx net>
- To: GNOME Marketing <marketing-list gnome org>
- Cc: Jeff Waugh <jdub perkypants org>
- Subject: Re: The "What is GNOME?" Answer
- Date: Wed, 10 Mar 2004 20:59:18 +0100
Another suggestion:
On Tue, 9 Mar 2004 20:31:15 +1100
Jeff Waugh <jdub perkypants org> wrote:
> pitch. Previously, on the website and in press releases, [...]
>
> What we need is a quick answer to "What is GNOME?" that we can give to
> pretty much anyone who asks. [...] It needs to pass the parent test,
> and the "random business person" test.
That's impossible, isn't it? You never know who asks and you
usally change your answer according to the persons knowledge
about computers and FOSS.
Thus, using the given slogan, a set of similar answers might do it:
"GNOME - computing made easy"
The web-surfer-hit-the-about-link test:
"GNOME makes computing easy by providing a flexible
combination of desktop suite and development platform
to organize your data, surf the web, draw a picture,
or develop applications."
The Non-technical and technical journalists test:
"GNOME makes computing easy by providing a widely-used
and flexible combination of desktop suite and development
platform for Unix and Linux since 1998(?)."
[Note: Non-technical journalists get stuff from all sorts of
people and need some sign of credability, thus the hint about
the beginning of GNOME and its wide use.]
The parent test (and random-business-people test):
"GNOME makes computing easy by providing a flexible
combination of graphical tools to organize your data,
surf the web, draw a picture, or write a letter."
The children (and 'nearly-anyone' or 'non-english-talking') test:
"GNOME makes computing easy by providing graphical
tools to draw a picture or write a letter."
That supports the basic slogan, is fairly consitent, and
please note that some media have space to write more (the
web site and the press releases, for example).
Regards,
Claus
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