Re: Direction and Strategy....

[Sri Ramkrishna <sri aracnet com>]

More importantly, what are we marketing for?  

Are we:

* Trying to get more volunteers?
* Trying to get more developers?
* Trying to get more adoption?

Lets answer the above questions before we get into the details below.  
Usually this is why you have a marketing statement in order to ground your 
efforts into a particular direction.  Wd don't have to do that here. :-)  
But it's good to know what the purpose of the whole thing is.

But what you've written is fairly nice list.

sri

On Fri, 28 Nov 2003, Hasbullah Bin Pit wrote:

> Date: Fri, 28 Nov 2003 01:26:50 +0800
> From: Hasbullah Bin Pit <sebol ikhlas com>
> To: Marketing Dudes <marketing-list gnome org>
> Subject: Direction and Strategy....
> 
> We are on very early stage of gnome marketing project.
> 
> I actually quite blank what to do, I've gnome Malaysia Mailing list, but 
> What's next?
> 
> I think we should have global marketing strategy and direction.
> 
> What to market?
> Gnome, but which one?
> Vanilla? Garnome?  gnome_that_come_with_distro_X?
> or maybe a documentation on how to get gnome from various way.
> 
> gnome as project or gnome as finished product?
> 
> 
> who to market?
> roughtly we have do categorize thet target...
> - Education
> - Corp business Desktop
> - home user, old timer, youngster
> - government office (require political skill)
> - blah blah
> -
> 
> How to market?
> what i think is...
> local media, require press release
> press release faxed to media office
> product review, interview in local magazine.
> local forum, mailing list..
> bla bla bla
> 
> and another issue is, do we need to divide ourself into per country?
> why not per language? or per region such as Asia Pacific.
> 
> 
> I would like to suggest that we should have global marketing direction 
> and strategy, so that can be implemented by region.
> 
> 
> 
> -- 
> Hasbullah Bin Pit (sebol)
> 
> "Fiber optic tu kecik, kalau kita letak high speed internet 312 Kbps tu,
>   nanti fiber tu pecah." -  1-300-88-9515
> 
> 
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