Age of marketing

[D Bera <dbera web gmail com>]

Boy, this is the age of marketing. As if learning from the ingenious
marketing techniques of Apple and Microsoft, Kat (the KDE desktop
err... file search tool) is now being hosted on
http://kat.mandriva.com/ The front page looks professional and
mentions the "Softpedia 5/5" and "Linux+ recommended"
awards/distinctions/whatever. Also, are on the page, several
promo-style comments on the usefulness of kat (none of them deviate
from the truth, unlike some of the commercials of other software
giants). This is of course, much less effort than the marketing of
Apple spotlight, Google GDS.

Just a personal opinion, but beaglewiki.org looks a bit kiddy compared
to the other efforts. Beagle is certainly equally (or better) utility
than the others and deserves better promo/marketing :P.

Does anybody feel a similar need ? Is there anybody in Novell or
outside working on highlighting the features, which I feel, include,
- all of them search files no doubt, but apart from that,
- application backends, IIRC;
- network -wide index and remote search
- system-wide index
- webinterface for non-gnome users (not yet in Kat and not in spotlight)
- search for not only files but people, appointments, TODOs, and
possibly cats and dogs ;)
- ... (fill in the blanks)

Ideally, really good work shouldnt need extensive marketing, but even
good research results, need to be send to right conferences and
written correctly to have people appreciate it.

Apologies if I offended somebody and a hug to the doggy,
- dBera