Re: Revisiting rewards for the FoG campaigns
- From: "Karen Sandler" <karen gnome org>
- To: "Andreas Nilsson" <lists andreasn se>
- Cc: marketing-list gnome org
- Subject: Re: Revisiting rewards for the FoG campaigns
- Date: Mon, 11 Feb 2013 22:02:51 -0500 (EST)
On Mon, February 11, 2013 8:47 pm, Andreas Nilsson wrote:
On 02/12/2013 02:41 AM, Andreas Nilsson wrote:
On 02/11/2013 09:58 PM, Stormy Peters wrote:
Not suggesting levels might be the best thing:
http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html
Very interesting read!
This sounds like it would be worth getting rid of the levels and just
make the form blank.
Wow, that is really fascinating, and not at all what I would have
expected. It would be really interesting to try that experiment.
Anecdotally, I've found that a suggested donation amount as the default
gets a bad reaction no matter what, but that set levels don't have that
affect. It kind of makes sense that a blank field might not have the
downsides of a suggested donation amount but allow people to think about
giving more.
I have a sketch of a new website design that I worked on with Fabiana
a bit, I'll post this shortly.
- Andreas
And here we go:
https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smplrrrr.png
I love this - if others agree, I'll work on some of that short and zippy
copy for the top. (probably taking from some of the recent stuff
eloquently written by Allan)
Fabiana had the idea to run a specific page for the ongoing campaign on
www.gnome.org/friends during the campaign, but I'll let her post that
mockup.
I can't wait to see it :)
karen
[
Date Prev][
Date Next] [
Thread Prev][
Thread Next]
[
Thread Index]
[
Date Index]
[
Author Index]